Amazon announced today that indie author John Locke has sold a million copies of his book, making him the eighth author to achieve that mark, and the first indie to do so. At one point Amanda Hocking seemed poised to be the first indie to mark that accomplishment, but some speculate that her lucrative commercial publishing deal slowed her down by diverting her energy into books that will come out “later”.
Locke immediately converted his success into another venture – a book purporting to show other authors how to emulate his success. I admit I lose respect for anyone who claims to have ‘the key’. Let’s be honest, only a very few people are going to see that kind of runaway success, and while his book may be chalk full of good tips, they’re no more a cure-all than whatever today’s diet fad is.
His success is important though. It proves (again — how many times now?) that an indie can do arbitrarily well.