Collateral

Naming Your Book

Filed under: Collateral — April 27, 2011

Once upon a time your book sold through reviews, word of mouth, and the occasional impulse-buy. It was your book’s cover’s job to grab that passerby, and good designers knew how to do it. Your title had to be pithy, or interesting, or descriptive. In a world where electronic sales are increasingly important, the words [read more]

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