© Rico Shen http://bit.ly/lyLDvM
You’ve probably heard that authors are increasingly required to run their own promotional campaign. The good news is it’s easier and cheaper than ever before, and you don’t have to do it alone. Your fans are your biggest asset in modern marketing, and we’ll help you figure out how to encourage them to help you sell.
We’ll help you figure out a marketing style that works for you.
Once upon a time your book sold through reviews, word of mouth, and the occasional impulse-buy. It was your book’s cover’s job to grab that passerby, and good designers knew how to do it. Your title had to be pithy, or interesting, or descriptive. In a world where electronic sales are increasingly important, the words [read more]